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To solve nutrition problems in Bangladesh!
Expand the target products of Euglena Euglena containing cookies in Bangladesh to all Group products
-We will change the 5th anniversary of our activities to realize the idea of "healthy people and the earth"-
Euglena Co., Ltd.
Euglena Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Mitsuru Izumo) will enter the microalgae Euglena (Japanese name: Euglena) with abundant nutrients from Monday, April 1st. Expanding the target products of the "Euglena GENKI Program" that delivers cookies (hereinafter Euglena cookies) to children in the People's Republic of Bangladesh (hereinafter Bangladesh) from some products to all products of the Group It will be announced.
Euglena cookies in the "Euglena GENKI Program" (left) and children eating the cookies (right)
Our management philosophy is to "health people and the earth," and our company was founded on April 1, 2014, when we tried mass cultivation of green worms as a solution to nutrition problems * 1 in Bangladesh. We are implementing the "Euglena GENKI Program" to distribute Euglena cookies, which are rich in nutrients, to children in Bangladesh free of charge. Currently, the total number of Euglena cookies distributed has exceeded 7 million meals, and we are aiming to improve children's nutrition while conducting regular nutritional guidance, blood tests and physical measurements.
And now, with the aim of continuously expanding the "Euglena GENKI Program", which is celebrating its 5th anniversary, and further realizing its philosophy, all products of the Euglena Group (food, cosmetics, etc.) are targeted for program sponsorship. ), And we are pleased to announce that the sponsorship from the Euglena group will be changed to a format that contributes in proportion to consolidated sales.
Until now, the "Euglena GENKI Program" has received a sponsorship of 10 yen for each purchase of a product covered by the program of our company and partner companies * 2, and the sponsorship is used for the activities of the entire program such as cookie manufacturing costs. However, the products covered by the sponsorship were limited, and the sales growth of the Group, which is driven by cosmetics and M & A, was not reflected.
With this change, our products such as cosmetics "one" and cart canned beverage "Drinking Euglena" and each product of group companies will be added to the sponsorship target, and the purchase of these products will lead to the support of the program. .. In addition, in order for more customers of the Group to recognize and support the program, we will continue to post the program logo and QR code linking to the activity content introduction website on our products.
Through these efforts, we aim to increase the number of children targeted for cookie distribution and, by extension, to expand support for improving the nutritional status of children in Bangladesh.
The details are as follows.
About expansion of target products of "Euglena
"Euglena GENKI Program" logo (2 types)
■ Start time: April 1, 2019 (Monday)
■ Sponsored by: Euglena Group products (food, cosmetics, etc.), products designated by companies that support the program
■ Operating costs: Euglena Group and partner companies, support from local NGOs and schools (4 yen per Euglena
* 1: In the country, one in three children under the age of five, or about 5.5 million, are dysgenetic, and are particularly apt to be deficient in vitamin A, iron, iodine, zinc, etc. (“WFP Bangladesh Country Brief (“WFP Bangladesh Country Brief) From the United Nations World Food Program) ”).
* 2: Epora Co., Ltd., Euglena Art Co., Ltd., Antenna Co., Ltd., Socié World Co., Ltd. For business partners outside the Group who support and participate in the program, we will continue to use the conventional format of providing a 10 yen sponsorship for the sale of the target products. In addition, since September 2017, local NGOs and school people Euglena cookies for some elementary school children, but these sponsorships continue to support cookie manufacturing costs and shipping costs. Appropriate to.
<SDGs undertaken by the Euglena
Through the "Euglena GENKI Program", we will contribute to "GOAL1: Let's eliminate poverty" and "GOAL2: Zero hunger" among SDGs (Sustainable Development Goals) * 3. With the aim of realizing our management philosophy of "Health for people and the earth," we will continue to improve nutritional problems and carry out research and development through the spread of foods containing euglena.
* 3: A universal goal from 2016 to 2030 set by the United Nations Headquarters in September 2015 with the aim of creating a sustainable society.
<About "Euglena GENKI Program">
Euglena Euglena GENKI Program" in April 2014 with the aim of delivering nutrition to children around the world. Nutrition improvement as a school lunch in Bangladesh of the elementary school required Euglena to start the distribution of cookies, 58 schools, the children of about 1 million people, the average five days a week Euglena distributes cookies (2019 1 at end of period). https://euglena.jp/genki/
<About Euglena Co., Ltd.>
In 2005, we succeeded in establishing the world's first outdoor mass culture technology for the Euglena In addition to Euglena we are also conducting research toward the production of biofuels. Listed on TSE Mothers in December 2012. December 2014 Market change to the First Section of the Tokyo Stock Exchange. The management philosophy is "to make people and the earth healthy". https://euglena.jp
-Contact for inquiries from the press-
Euglena Co., Ltd. Corporate Communication Division