Press Releases
* Please note that the news release contains the content at the time of the announcement and may differ from the latest information.
* Please note that the news release contains the content at the time of the announcement and may differ from the latest information.
Our men's cosmetics series BCAD HOMME
On February 20th (Monday), we will release a new beauty essence and shampoo.
Euglena Co., Ltd.
Euglena Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Mitsuru Izumo) has released the skin care serum "BCADHOMME Skin Management Serum" and hair care from its own men's cosmetics brand "BCAD HOMME". The product "BCAD HOMME Ultra Volume Scalp Shampoo" will be released on February 20th (Monday) at beauty salons nationwide, Nihonbashi Mitsukoshi Euglena Shop, official online shop (https://www.bcad.jp/HOMME/), etc. I will do it.
The newly released men's skin care serum "BCAD HOMME Skin Management Serum" suppresses the shine and stickiness caused by sebum secretion, which is a stress for men's skin, keeps the skin smooth for a long time, and also has conspicuous pores. A beauty essence to cover. Aging care that gives skin firmness and luster * 1 Hydrolyzed Euglena extract extracted from microalgae Euglena (Japanese name: Euglena), whose effect has been elucidated, is nano-sized. It contains "Euglena ・ Complex * 2" enclosed in a capsule, and will take good care of your skin from the inside. Furthermore, while having a relaxing effect due to the aroma oil, it also firmly cares for the age odor that you care about. We propose a new habit for men's skin care with a new sensation beauty essence that keeps the skin refreshing and smooth.
The new hair care product "BCAD HOMME Ultra Volume Scalp Shampoo" contains the hydrolyzed Euglena extract "Rejuna ™", which has been elucidated for its hair care effect to repair hair damage. It is a shampoo that keeps the scalp healthy while giving a firm volume, and can also care for the age odor that is worrisome with aroma oils such as peppermint oil. In addition, no treatment is required, and this shampoo can easily create a voluminous style.
The details of the product are as follows.
About "BCADHOMME Skin Management Serum"
■ Product name: BCADHOMME Skin Management Serum
■ Type name: Essence
■ Contents: 40g (about 80 times)
■ Price: 3,300 yen (excluding tax)
○ Product features
・ A new type of beauty essence that keeps your skin smooth for a long time with an oil control powder * 3 that suppresses the shine and stickiness of your skin due to sebum. Not only before going out in the morning, but also when you are worried about stickiness or before dinner, you can apply it quickly to make your skin smooth and refreshed, and you can keep your face cool at any time. In addition, the blurring effect of the oil control powder naturally covers the conspicuous pores.
・ Euglena Euglena extract "Rejuna ™" in nano-sized capsules, to give skin firmness, luster and moisture.
・ Aroma oil cares for age odors. In addition, the refreshing scents of peppermint, bergamot, lemon and chamomile create a refreshing, refreshing and relaxing sensation.
-Since it is a size that fits in a bag or pouch without being bulky, you can carry it with you at work or play, and you can use it quickly and easily when you are worried or want to refresh.
-No parabens, mineral oils, synthetic fragrances, or artificial colors are used.
About "BCADHOMME Ultra Volume Scalp Shampoo"
■ Product name: BCADHOMME Ultra Volume Scalp Shampoo
■ Type name: Shampoo
■ Contents: 250g (about 120 times)
■ Price: 3,000 yen (excluding tax)
○ Product features
・ A volume-up scalp shampoo that does not require treatment and can be used for scalp care and age odor care while giving firmness and elasticity to men's hair.
・ By blending 6 kinds of cleaning ingredients * 4 including keratin-derived ingredients in a unique balance, you can wash your hair while repairing it and realize a voluminous style with just shampoo.
・ Hydrolyzed Euglena extract "Rejuna ™" gives firmness while caring for the scalp and repairs the hair, leading to healthy hair and scalp.
・ Care for age-related odors with natural essential oils. In addition, the refreshing scents of peppermint, bergamot, lemon and chamomile create a refreshing, refreshing and relaxing sensation.
-No sulfate-based surfactants, silicones, parabens, mineral oils, or synthetic colorants are used.
○ Sales location
BCAD HOMME series is a nationwide beauty salon, Nihonbashi Mitsukoshi Euglena shop, official online
shop(https://www.bcad.jp/HOMME/) Etc. For details, see the list of stores that handle the website (http://store.bcad.jp/branding/storelist_all.php)Please refer to.
* 1 Skin care that gives moisture and firmness and luster according to age
* 2 Hydrolyzed Euglena extract, Bifizus bacterium culture lysate, yeast extract, Himefuuro extract, β-glucan
* 3 Silica, (HDI / trimethylolhexyl lactone) crosspolymer
* 4 Lauroylmethylalanine Na, cocoyl hydrolyzed keratin K, cocoylmethyltaurine Na, lauramidopropyl betaine, olefin (C14-16) sulfonate Na, laureth-4 carboxylate Na
<About Euglena Co., Ltd.>
In 2005, we succeeded in establishing the world's first outdoor mass culture technology for the Euglena In addition to developing and selling functional foods and cosmetics that utilize the Euglena Listed on TSE Mothers in December 2012. December 2014 Market change to the first section of the Tokyo Stock Exchange.
-Contact for inquiries from the press-
Euglena Co., Ltd. Public Relations and IR Division