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2017.01.24

Unify the naming of cart-can products with Euglena from Ishigaki to "Drinking Euglena"
New lineup "Drinking Euglena Lactic Acid Bacteria" will be released on February 1st (Wednesday)

Euglena Co., Ltd.

 Euglena Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Mitsuru Izumo) is a cart can made by blending microalgae Euglena (Japanese name: Euglena) containing various nutrients with fruit and vegetable juice. We have unified the product naming to "Drinking Euglena", and from February 1st (Wednesday), we will release a new lineup "Drinking Euglena Lactobacillus" that also includes lactic acid bacteria at supermarkets and convenience stores nationwide. In addition, the current "Drinking Euglena", which has been on sale since May 2014, will be renewed with the same taste.

Euglena to drink

              New product "Drinking Euglena Lactic Acid Bacteria" Renewal version "Drinking Euglena"

 Since its launch in May 2014, our Ishigaki-produced Euglena cart can beverage product has been sold under the name "Drinking Euglena" in eastern Japan and "Drinking Midorimushi" in western Japan. It is popular as a cart-can drink that you can enjoy deliciously from Ishigaki Euglena. As a result of comprehensively examining the requests and trends of our customers, we have decided to unify the naming with "Drinking Euglena" and renew the packaging of the current product while maintaining the same taste.
 In addition, with the aim of further expanding the "Drinking Euglena" series, we are launching a new lineup of "Drinking Euglena Lactic Acid Bacteria" with the addition of lactic acid bacteria. "Drinking Midorimushi Lactic Acid Bacteria" is a refreshing and refreshing drink that combines fruits, vegetables and lactic acid bacteria (EC-12) with Euglena from Ishigaki in a well-balanced manner without using sugar, preservatives or synthetic coloring agents. I finished it in my mouth.
 For those who are usually concerned about nutritional balance, the nutritional balance of "Drinking Midorimushi", which allows you to drink plenty of Euglena from Ishigaki (500mg = about 500 million pieces), which has abundant nutrients along with fruits and vegetables. In addition, for those who aim for a refreshing habit every morning, we propose "Drinking Midorimushi Lactic Acid Bacteria" that contains Euglena (360mg = about 360 million pieces) from Ishigaki and lactic acid bacteria (EC-12) in a well-balanced manner. I will do it.
 The details of the new product "Drinking Euglena Lactic Acid Bacteria" are as follows.

About "Drinking Euglena Lactic Acid Bacteria"

 ■ Name: Fruit / vegetable mixed juice
 ■ Contents: 195ml
 ■ Price: 240 yen (excluding tax)
 ■ Release date: February 1, 2017
 ■ Ingredients: fruits (apples, grapes, kiwifruit, lemons), vegetables (young barley leaves, pumpkin, spinach, tomorrow's leaves),
        Isomaltooligosaccharide, Euglena gracilis, Lactic acid bacterium (EC-12) (including milk component) / flavor, gardenia
        Dyes, stabilizers (thickening polysaccharides)
 ■ Sales location: Planned to be deployed at supermarkets and convenience stores nationwide
 ■ Others: Not only can the deterioration of the contents be suppressed for a long period of time without spoiling the taste, but also with a paper carton after drinking.
        We use "Kartkan", an environmentally friendly package that can be recycled in the same way.

<About microalgae Euglena >
 Microalgae Euglena (Japanese name: Euglena) is a type of alga that has the characteristics of both plants and animals and contains abundant types of nutrients such as vitamins and minerals in a well-balanced manner. In 2005, Euglena Co., Ltd. succeeded in mass cultivation outdoors for the first time in the world.

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-Contact for inquiries from the press-
Euglena Co., Ltd. Public Relations and IR Division

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