Euglena make-up brand containing skin care ingredients for aging care
"Before After euglena cosmetics (before-after Euglena Cosmetics)"
-From Saturday, November 5th, we will start developing 4 products that will eliminate "shadows" and attract healthy skin.

Euglena Co., Ltd.

　Co., Ltd. Euglena (Head Office: Minato-ku, Tokyo, President: charge and Izumo) is, from its own cosmetics business, make-up brand of first skin care ingredients "Before After euglena cosmetics (before-after Euglena will start the deployment of Cosmetics)".
　As the first product, on Saturday, November 5th, 4 products, "Premium Lift Foundation", "Miracle Highlight Concealer", "Brilliant Jewelry Powder", and "Magical Up Mist" will be released on the shop channel as pre-sale. increase.

　"Before After euglena cosmetics" utilizes cutting-edge makeup technology in the skin care technology cultivated under the skin care brand "BCAD" that we have been developing since March 2014. It is a make-up brand that has been developed and is thoroughly focused on eliminating the "shadow" that causes "appearance aging". The brand name expresses the difference that you can feel before and after using this lineup (Before) and after use (After), and also takes the initials of BC and AD from "BCAD" to show the connection with the brand. ..
　The four products to be released this time include "hydrolyzed Euglena extract * 2" extracted from the microalgae Euglena (Japanese name: Euglena) as an ingredient for aging care * 1 and harvested. Contains "Kala Harris Squid Extract * 3", a moisturizing ingredient extracted from "Kala Harris Squid", which is said to be a "desert water bottle", and keeps its freshness for several years. In addition, it gives a youthful impression with a prescription using advanced make-up technology that naturally blends in with the skin color and covers areas of concern such as bears, fine lines, and nasolabial folds around the eyes inconspicuously. ..
　The details are as follows.

About "Before After euglena cosmetics"

　■ Product details
・ Premium Lift Foundation <Foundation>
　　Contents, price: 25g: ¥ 5,600 (excluding tax) SPF35 PA +++

－Product features-
A liquid cream foundation that achieves bright, shadowless and glossy ideal skin. "Light Control Technology * 4" creates a natural luster and bright skin. By adopting a gel * 5 with moderate light transmission, it takes advantage of the color of the background and blends in naturally, achieving both a natural finish and high coverage. With "Power Net Prescription * 6", the foundation fits the movement of the skin and keeps the skin firm. SPF35 PA +++ that also cuts UV rays that you care about.
・ Euglena extract (adding elasticity), Kala Harris squid extract (moisturizing), yeast extract * 7 (adding elasticity), etc.
・ Synthetic fragrance-free / Synthetic colorant-free / Paraben-free / Mineral oil-free

・ Miracle Highlight Concealer <Concealer>
　　Price: ¥ 5,500 (excluding tax)

-Product features-
A concealer that casts shadows on the face, such as nasolabial folds and bears under the eyes, to collect light and make it inconspicuous. Uses a "power net prescription" with a high fit so that it can be used on areas where the face moves frequently. By designing the formula in consideration of compatibility with the premium lift foundation, you can experience a more natural covering effect.
・ Euglena extract (adding elasticity), Kala Harris squid extract (moisturizing), yeast extract (adding elasticity), etc.
・ Synthetic fragrance-free / Synthetic colorant-free / Paraben-free / Mineral oil-free

・ Brilliant jewelry powder <face powder>
　　Price: ¥ 6,500 (excluding tax) / Refill ¥ 5,300 (excluding tax)

-Product features-
A face powder containing diamonds that gives the skin a luxurious and gorgeous texture. The moist, soft and uniform powder fits the skin naturally, giving it an elegant luster and shine. You can create a three-dimensional small face by overlaying it on the nose, cheeks, and forehead.
・ Euglena hydrolyzed euglena extract (adds elasticity), karaharis squid extract (moisturizes), and yeast extract (adds elasticity)
・ Synthetic fragrance-free / Synthetic colorant-free / Paraben-free / Mineral oil-free

・ Magical Up Mist <Toner>
　　Contents, price: 100mL ¥ 4,500 (excluding tax)

-Product features-
A lotion that tightens and firms the skin. Since it can be used over makeup, it can be easily tightened and moisturized.
You can enjoy a relaxing care time with the gentle scent of the essential oil of Novara.
・ Euglena extract (adding elasticity), Kala Harris squid extract (moisturizing), yeast extract (adding elasticity), etc.
・ Synthetic fragrance-free / Synthetic colorant-free / Paraben-free / Mineral oil-free / Ethanol-free

■ Sales location
　From Saturday, November 5th, pre-sale will begin on the TV shopping channel "Shop Channel", and sales will begin at online shops and department stores.

<About Euglena Co., Ltd.>
　In 2005, we succeeded in establishing the world's first outdoor mass culture technology for the Euglena In addition to developing and selling functional foods and cosmetics that utilize the Euglena Listed on TSE Mothers in December 2012. TSE First Section market change in December 2014.

　* 1 Aging care: Skin care that gives moisture and firmness and luster according to age
　* 2 Hydrolyzed Euglena extract: Skin conditioning ingredient
　* 3 Kalahari watermelon fruit extract: An extract extracted from Kalahari watermelon juice, which is a moisturizing ingredient.
　* 4 Light control technology: A technology that diffusely reflects light from the outside and casts shadows, also known as the reflector effect.
　* 5 Gel ... (Dimethicone / Vinyl Dimethicone) Cross Polymer
　* 6 Power net prescription: (Dimethicone / Vinyl dimethicone) Prescription technology that lifts up the skin by shrinking the film due to the cross polymer.
　* 7 Yeast extract: Skin conditioning ingredient Shizosaccharomyces pombe extract

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-Contact for inquiries from the press-
Euglena Co., Ltd. Public Relations and IR Division