The first hair care brand "BCAD HAIR" is born from Euglena!
On July 11th, a new shampoo and treatment pack that focuses on the firmness, elasticity and volume of hair will be released.
-Grow healthy hair with scalp care and sell it at beauty salons nationwide-

Euglena Co., Ltd.

　Euglena Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Mitsuru Izumo) will start developing a new hair care brand "BCAD HAIR" from its own cosmetics business.
　The first products are "BCAD Volume Up Spa Shampoo" and "BCAD Bounce Up Treatment & Pack-Soft Finish-", "BCAD Velvet Wrap Treatment & Pack-Moist Finish-" (1 shampoo product) on Monday, July 11th. And 2 treatments (3 products in total) will be on sale at beauty salons nationwide.

　"BCAD HAIR" solves the lack of firmness, elasticity and volume of hair by applying the skin care technology cultivated under the skin care brand "BCAD" that we have been developing since March 2014. It is a hair care product with a skin care concept that incorporates know-how. The three products to be released this time are the extracts extracted from microalgae Euglena (Japanese name: Euglena), which can be expected to have aging care * 1 effect, scalp care effect, and cuticle repair effect. "Hydrolyzed Euglena extract * 2" is included, and by making both hair and scalp healthy, it gives firmness and elasticity that tends to be lost due to aging, and it is as desired. Helps achieve hairstyles. In addition, we are particular about the scent, and the scent specially formulated for "BCAD HAIR" provides a gorgeous hair care time.
　The details are as follows.

About hair care brand "BCAD HAIR" and new products

〇Development background
　According to survey data at beauty salons, one in two women in their 40s has a problem with thinning hair. In addition, as a measure against thinning hair, "the most expected thing from the salon" is "to have a hairstyle that looks more voluminous (54.9%)", and there is an increasing need for solving the lack of elasticity, elasticity, and volume. ..
　In addition, we have been selling skin care products and supplements at beauty salons since 2014, and while conducting a needs survey of customers, we are working on hair care products that help achieve firmness, elasticity and volume of hair. I realized the growing demand. And, as a product that meets that demand, we will start developing the hair care brand "BCAD HAIR" and release three new products.
Note: According to Recruit Lifestyle Beauty Research Institute Co., Ltd. "Awareness Survey on Thinning Hair" (2014/1).

 

〇 Product details

・ BCAD Volume Up Spa Shampoo
Contents, price: 300ml: ¥ 4,000 (excluding tax) / 760ml: ¥ 7,500 (excluding tax)

-Product features-
Hydrolyzed Euglena extract provides healthy moisture and elasticity to hair and scalp. Adopted "Hexagram Wash System" which contains 6 kinds of cleaning ingredients * 3 including keratin-derived ingredients in a unique balance. By blending as many as 6 types of cleaning ingredients, in addition to rich foaming and a refreshing wash feeling, it is also effective in damage care and prevention of color fading. A volume-up shampoo for adults that revives the original beauty of vibrant hair with 20 types of firmness and elasticity * 4.
Sulfate-based surfactant-free / silicone-free / synthetic colorant-free / mineral oil-free / paraben-free

 

・ BCAD Bounce Up Treatment & Pack-Soft Finish-
Contents, price: 250g: ¥ 4,200 (excluding tax) / 770g: ¥ 9,000 (excluding tax)

-Product features-
Collagen, silk and double oil PPT * 5 increase the "hair density" of damaged hair. In addition, the "bounce-up technology", in which the ingredients that soften the hair * 6 adhere to the surface of the hair, softly increases the volume of hair that has lost its elasticity and elasticity. And three kinds of natural oils (avocado oil, olive fruit oil, macadamia seed oil) soak in to smooth the hair and scalp. A texture control treatment that gives an airy finish and also cares for the scalp. Since it contains a clay component (kaolin) that adsorbs dirt on the skin, it can also be used as a skin pack.
Petroleum-based surfactant-free / Synthetic colorant-free / Mineral oil-free / Silicone-free / Paraben-free

 

・ BCAD Velvet Wrap Treatment & Pack-Moist Finish-
Contents, price: 250g: ¥ 4,200 (excluding tax) / 770g: ¥ 9,000 (excluding tax)

-Product features-
Collagen, silk and double oil PPT increase "hair density" and restore weakened hair to a supple and cored state. In addition, the unique "Velvet Wrap Technology" that combines highly adsorptive treatment ingredients * 7 and high-gloss oil * 8 is a texture control treatment that wraps hair like a veil and finishes it moist and glossy. Since it contains Okinawan Kucha (sea silt * 9) that adsorbs dirt on the skin, it can also be used as a skin pack.
Petroleum-based surfactant-free / Synthetic colorant-free / Mineral oil-free / Silicone-free / Paraben-free

 

〇Sales location

From July 11th (Monday), we will start selling and commercial use at beauty salons and department stores nationwide. Please visit our website (www.bcad.jp/hair) for an overview of our products.

<About "BCAD">
Euglena, a microalgae that has existed from about 500 million years ago to the present," was applied to cosmetics using cutting-edge biotechnology, resulting in BC and AD. We named it "BCAD" to represent the flow of time.

<About Euglena Co., Ltd.>
In 2005, we succeeded in establishing the world's first outdoor mass culture technology for the Euglena
In addition to developing and selling functional foods and cosmetics that utilize the Euglena Listed on TSE Mothers in December 2012. TSE First Section market change in December 2014.

 

　* 1 Skin care that gives moisture and firmness and luster according to age
　* 2 Skin conditioning ingredients
　* 3 Lauroylmethylalanine Na, cocoyl hydrolyzed keratin K, cocoylmethyltaurine Na, lauramidopropyl betaine, olefin (C14-16)
　　　 Na Sulfonate, Na Laureth-4 Carboxylate
　* 4 γ-docosalactone, hair-binding lipid nanocapsules (Quatanium-18, Quotanium-33, Cholesterol, Ceramide 2, Ceramide 3, Ceramide 6II),
　　　 Cetearamid ethyldietonium hydrolyzed rice protein, (glycerylamide ethyl methacrylate / stearyl methacrylate) copolymer, Claire
　　　 Chin, lysine dilauroyl glutamate Na, hydroxypropyl chitosan, hydrolyzed silk, hydrolyzed keratin, glycosyl trehalose, pull
　　　 Orchid, wasabi tree seed extract, amino acid MIX (arginine, aspartic acid, glycine, alanine, serine, proline, threonine, isoleucine,
　　　 Histidine, Phenylalanine), Yuzu fruit extract, Polyquaternium-51, Hydroxyethylurea, Poly-ε-lysine, Cladoshihon nobae
　　　 Caledoniae polysaccharide, polyquaternium-22, zein
　* 5 Isostearoyl hydrolyzed silk, isostearoyl hydrolyzed collagen
　* 6 (PPG-12 / SMDI) copolymer, polyquaternium-22, polyester-11
　* 7 Behentrimonium metosulfate
　* 8 Hydrogenated pentaerythrityl rosinate, octyldodecyl isostearate
　* 9 Skin conditioning ingredient Okinawan sea mud

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-Contact for inquiries from the press-
Euglena Co., Ltd. Public Relations and IR Division