Press Releases
* Please note that the news release contains the content at the time of the announcement and may differ from the latest information.
Umika Kawashima is appointed to challenge the production of TV commercials using Euglena energy!
Our TV commercial will start broadcasting on Saturday, May 14th.
-A special website "Feeling Euglena" will open in conjunction with the commercial broadcast-
Euglena Co., Ltd.
Euglena Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Mitsuru Izumo) is aiming to raise awareness of Euglena (scientific name: Euglena), which is a type of algae. The broadcast will start on Saturday, May 14th.
Umika Kawashima, who graduated from university this year and feels soft strength in the freshness, was appointed as the CM character. In addition, this CM shooting was done in Ishigaki Island, Okinawa Prefecture, which is the production center of Euglena used by our company, and all the energy resources used for shooting were covered by Euglena energy as the first attempt in history. In addition, a special website "Feeling Euglena" will be opened with the start of the commercial.
(Special website "Feeling Euglena" http://euglena.jp/kanjirumidorimushi)
■ CM story
Umika Kawashima stands in a quiet virgin forest with abundant greenery.
In the primeval forest, we will continue to drink Euglena
The chirping, wind and leaf rubbing sounds of the growing birds, as if the "Euglena Mr. Kawashima Euglena Farm Green Juice" all at once until the last drop ...
Whisper "Euglena" while feeling the fullness of nutrition and the heartbeat of the forest. The last is a commercial where the word "Euglena" is memorable.
■ About all shooting using fuel containing Euglena
○ The location bus, camera, and lighting all move with Euglena energy!
Euglena, a type of algae, is expected to be used as a foodstuff with 59 kinds of abundant nutrients and not to increase carbon dioxide on the ground. * It is expected to be a raw material for biojet diesel fuel. This time, with the aim of creating healthy commercials for both people and the earth, we carried out commercial shooting to cover all the necessary power with fuel containing euglena as the first attempt in history. (The CM-produced documentary movie is released on the special website "Feeling Euglena") * Theoretically
○ All meals of Umika Kawashima and the shooting crew are also included in Euglena!
The meals of the performers and the shooting crew are all euglena! For lunch, we prepared a nutritious green curry with euglena, and for light meals, we made it so that you can freely enjoy cookies and bars with euglena.
Through shooting one color of Euglena, Mr. Kawashima was able to experience the various possibilities of Euglena.
■ About the special website "Feeling Euglena"
"Feeling Euglena" (http://euglena.jp/kanjirumidorimushi) Will expand the following content.
○ TV commercial
… You can watch the TV commercials that are being aired.
○ CM production documentary
… You can see a documentary movie of CM production using fuel containing Euglena.
○ Ishigaki Island 3D sound movie
… Watch a movie in the primeval forest of Ishigaki Island, where you can enjoy the feeling of drinking Euglena
receive.
○ Everyone's Midori Meshi
… Euglena Farm Green Juice” with photos (Instagram).
■ Profile of Umika Kawashima
Born March 3, 1994, from Saitama. O type. He has been active as an actress in various works such as dramas and movies, and has appeared in TBS "Pin to Kona" (2013), Taiga drama "Hana Moyu" (2015), WOWOW "Love in the Wasteland" (2015), etc.
In addition, it will appear in the Tokai TV / Fuji TV drama "Comes Morning" (every Saturday from 23:40), which will start broadcasting on Saturday, June 4th.
■ About Euglena Co., Ltd.
In 2005, we succeeded in establishing the world's first outdoor mass culture technology for the Euglena In addition to Euglena we are also conducting research toward the production of biofuels. Listed on TSE Mothers in December 2012. December 2014 Market change to the First Section of the Tokyo Stock Exchange.
-Contact for inquiries from the press-
Euglena Co., Ltd. Public Relations and IR Division