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Euglena Co., Ltd. x Fruta Fruta Co., Ltd. Joint planning, development and sales alliance
Superfood drinks "red juice" and "green juice" for active daily life, newly released nationwide on Monday, August 24
-Supporting the health of all generations, from young people who want to spend their days in good health to seniors-
Euglena Co., Ltd.
Fruta Fruta Co., Ltd.
Euglena Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Mitsuru Izumo, hereafter Euglena) and Fruta Fruta Co., Ltd. (Location: Chiyoda-ku, Tokyo President: Makoto Nagasawa, hereafter Fruta Fruta) ) Will offer drinks "Akaju" and "Ryokuju" using Asai and Euglena (Japanese name: Euglena) handled by both companies on Monday, August 24th at supermarkets and online shops nationwide (http). It will be on sale at //euglena-farm.jp/).
This joint planning and development is based on the common philosophy and thoughts of both companies, "I want to contribute to the global environment" and "I want to deliver something that is good for the body." In terms of sales, each will utilize its strengths, and the mail-order channel will be conducted by Euglena, and the retail channel will be conducted by Fruta Fruta.
There are two products, "red juice" with acai in the image of "morning" and "green juice" with Euglena in the image of "evening". "Red juice" is a combination of kuko nuts and cassis, "green juice" is soy milk, young barley leaves, and other ingredients that are good for health and beauty. We are particular about the deliciousness of "green juice", such as flavoring it with brown sugar. In addition, we have realized an affordable price of 200 yen or less with a full-drink size of 125 g so that everyone from active young people to seniors can continue without overdoing it every day.
Euglena and Fruta Fruta will continue to support your shining daily life while taking advantage of this joint planning and development and sales alliance.
■ Product information
| Product name | Red juice | Green juice |
|---|---|---|
| Per type | Beverage with 17% mixed juice | Beverage containing brown sugar soymilk containing euglena euglena |
| Internal capacity | 125g | |
| Suggested retail price | 184 yen (excluding tax) | |
| Package presentation | Cart can (paper beverage can with thinned wood) | |
| Preservation method | Please store away from direct sunlight and places with high temperature and humidity. | |
| Sell by | 179 days from manufacture | |
| Ingredient name | Banana, organic agave syrup, goji paste, acai puree, passion fruit, lemon, honey, alogna, cassis, agar, lemon balm extract, lecithin (derived from soybeans) | Adjusted soymilk, brown sugar honey, soymilk, barley young leaf powder, matcha, pineapple juice, agar, Euglena |
| Nutrition facts label (Per 125g per bottle) |
Energy 56kcal, protein 0.5g, fat 0.1g, sugar 12.8g, dietary fiber 1.1g, sodium 16mg, vitamin E 0.3mg, β-carotene 64μg, iron 0.3mg, sucrose 0.5g, polyphenol 87mg | Contains 71 kcal of energy, 1.8 g of protein, 2.3 g of fat, 10.0 g of sugar, 2.0 g of dietary fiber, 4 mg of sodium, 0.9 mg of iron, 0.3 mg of zinc, 40.0 mg of calcium, 7.1 g of sucrose, and 325 mg of Euglena |
| Sales area | Nationwide (online shops, supermarkets, etc.) | |
Red juice product features
Cassis is blended with the power of acai and the vitality of wolfberry. For a refreshing awakening and an active day.
Acai polyphenols and cassis anthocyanins, which are antioxidants, refresh the morning mood and support a vibrant day.
We are particular about the richness and viscosity suitable for the naming of "juice", and concentrated the deliciousness and nutrition with "gut". Add passion fruit to acai, wolfberry, and cassis for a refreshing blend. We have realized a taste that makes you feel refreshed and refreshing while being rich.
Green juice product features
We wrapped Euglena, a nutritious healthy food, with the mellowness of soy milk and the scent of brown sugar. Gentle sweetness for relaxation & nutrition for health and beauty.
It contains 59 kinds of nutrients of Euglena, soymilk protein, isoflavone, etc. in a well-balanced manner to support daily health and beauty.
The drink is particular about richness, and the taste and nutrition are concentrated with a "gut", and Euglena and young barley leaves are finished with soy milk and brown sugar to give a mellow and gentle sweetness.
This item is recommended for relaxing time when you want to relax and when you want to easily replenish nutrition.
■ Reference
About Euglena (Japanese name: Euglena)
Euglena is a type of algae that has the characteristics of both plants and animals and contains 59 types of nutrients such as vitamins and minerals in a well-balanced manner. increase. Euglena used in this product was Euglena Co., Ltd. on Ishigaki Island, Okinawa.
<59 kinds of nutrients >
| Vitamins | α-carotene, β-carotene, vitamin B1, vitamin B2, vitamin B6, vitamin B12, vitamin C, vitamin D, vitamin E, vitamin K1, niacin, pantothenic acid, biotin, folic acid |
|---|---|
| Minerals | Manganese, torso, iron, zinc, calcium, magnesium, potassium, phosphorus, sodium |
| Amino acids | Valine, leucine, isoleucine, alanine, arginine, lysine, aspartic acid, glutamic acid, proline, threonine, methionine, phenylalanine, histidine, tyrosine, tryptophan, glycine, serine, cystine |
| Unsaturated fatty acids | DHA, EPA, palmitoleic acid, oleic acid, linoleic acid, linolenic acid, eicosadonic acid, arachidonic acid, docosatetraenoic acid, docosapentaenoic acid, dihomo γ-linolenic acid |
| Other | Paramylon (β-glucan), chlorophyll, lutein, zeaxanthin, GABA, spermidine, putrescine |
Leading superfood "Acai"
A plant of the palm family native to the Amazon, Brazil, it is rich in antioxidants such as polyphenols and amino acids, B vitamins, calcium, iron, and high-quality fats and oils, oleic acid. Due to its high nutritional value, it is attracting attention as the leading "super fruit" and "super food".
■ Corporate information
Co., Ltd. Euglena
A venture company from the University of Tokyo that was founded with the desire to "solve the world's food problems", and succeeded in mass cultivation of microalgae Euglena for food for the first time in the world in 2005. bottom. The management philosophy is "to make people and the earth healthy". We manufacture and sell functional foods and cosmetics that utilize microalgae Euglena. We are also conducting research and development toward the practical application of bio-jet fuel made from Euglena.
Fruta Fruta Co., Ltd.
In 2002, we introduced the Amazon Fruit Acai, a pioneer of superfoods, to the market for the first time in Japan, and have established the brand. With the corporate philosophy of "living with nature," we aim to realize a green economy society that develops "forest-building agriculture" agroforestry farming methods around the world through business.
In its main business, it plans, develops, and sells acai and other Amazon superfood products, and has about 100 retail channel trading companies, from mid-sized to large companies.
-Contact for inquiries from the press-
Euglena Co., Ltd. Public Relations and IR Division