JICA "Cooperation Preparatory Survey (Promotion of BOP Business Cooperation)"
Preparatory survey for Euglena cookie business in Bangladesh adopted

Euglena Co., Ltd.

Euglena Co., Ltd. Euglena Cookie Business Preparatory Survey" in the People's Republic of Bangladesh as the first 2014 cooperation preparatory survey (promotion of BOP business cooperation) conducted by JICA. We would like to report that has been adopted.

　In Bangladesh, dysgenesis of children under the age of 5 is a problem, especially among the poor (BOP), and the supply of well-balanced nutrients is an urgent issue. In response to this situation, from April 2014, Euglena cookies free of charge mainly to elementary schools where the poorest children of the BOP group attend as the Euglena It has been well received by children and their mothers.
　Against the background of the distribution track record in this investigation, targeting the BOP layer and MOP (middle-income) layer Euglena of cookies such as Euglena to investigate the possibility of commercialization of containing food. By returning a certain percentage of the profits from the sale of foods containing Euglena from commercialization Euglena GENKI Program", nutrition improvement projects and commercial activities that can be completed within one country without relying on donations from developed countries We aim to realize coexistence. The content of the survey is to collaborate with local food companies and related ministries and agencies to investigate the future and needs of the Bangladesh cookie market, and to carry out product development and sales tests.
　In addition, Bangladesh is a soft Islamic culture rather than religion and location, and this BOP has implications as marketing for developing the Euglena In December 2013, we acquired the halal certification for the microalgae Euglena

　Going forward, we will continue to implement initiatives toward our management philosophy of "Health for people and the earth." The details are as follows.

Preparatory survey of Euglena cookie business in Bangladesh

■ Survey outline
　Euglena has already been certified by Halal, and Bangladesh has a high value cookie market called energy cookies. Under these circumstances, we will investigate the commercialization potential of Euglena containing foods such Euglena cookies, targeting the BOP and MOP layers in Bangladesh.

■ Survey contents
　・ Survey of cookie market size and future potential
　・ BOP and MOP layer needs survey
　・ Product development and sales testing

■ Implementation period
　2 years from April 2015 to March 2017

< Euglena GENKI Program>
Euglena cookies free of charge at elementary schools run by local NGOs with the aim of improving the nutrition of children in Bangladesh. Euglena Foods customers who agree with the purpose of this program, we distribute cookies to approximately 2,500 children every day (excluding holidays).

About Euglena Co., Ltd.
In 2005, we succeeded in establishing the world's first outdoor mass culture technology for the Euglena In addition to Euglena we are also conducting research toward the production of biofuels. Listed on TSE Mothers in December 2012. The market was changed to the first section of the Tokyo Stock Exchange in December 2014.

-Contact for inquiries from the press-
Euglena Co., Ltd. Public Relations and IR Division