Official Online Store

MENU

Euglena newsNews

Press Releases

* Please note that the news release contains the content at the time of the announcement and may differ from the latest information.

2014.03.31

Nourish children around the world!
Euglena GENKI Program" will start on April 1, 2014
-Distributing cookies containing Euglena in Bangladesh with the cooperation of local companies and OEM companies-

Euglena Co., Ltd.

Euglena Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Mitsuru Izumo) has been distributing cookies containing the microalga Euglena (scientific name: Euglena) with abundant nutrients since April 1, 2014. We will start the "Euglena GENKI Program" to improve nutrition centered on children in the People's Republic of Bangladesh.

n140331

 We were able to succeed in the world's first outdoor mass culture technology for Euglena because of our strong desire to solve the nutritional problems in Bangladesh. After that, we conducted the "Mother and Child Insurance Business Project Survey Using Euglena" as an ODA project survey by the Ministry of Foreign Affairs, and continued to investigate the possibility of nutrition improvement by Euglena. rice field. In the "Euglena GENKI Program" to be started this time, in cooperation with local NGOs in Bangladesh, we will distribute cookies containing Midorimushi to children attending elementary schools without local meals, and carry out regular health examinations in Bangladesh. We aim to improve the nutrition of children.
 In implementing the program, in addition to our company, we will partner with our OEM company who agreed with the purpose of the program, and we will adopt a format in which 10 yen is allocated to the cost of distributing cookies containing euglena for each product of the partner company. I will do it.
 With the aim of realizing our management philosophy of "Health for people and the earth," we will continue to improve nutritional problems and carry out research and development through the spread of foods containing euglena.
 The details of "Euglena GENKI Program" are as follows.

About "Euglena GENKI Program"

n140331-2

n140331-3

(Cookies with Euglena)

(1) Outline of implementation of "Euglena GENKI program"
 〇 Implementation period: Starts from April 1, 2014 * No deadline (planned)
 〇 Date and time: 6 days a week, excluding holidays, 1 meal a day.
 〇 Venue: Elementary school run by an NGO in Dhaka (the capital of Bangladesh)
 〇 Target audience: Children attending the above elementary schools (first year)
 〇Distribution: Cookie with Euglena manufactured at the local factory (about 50g)
 〇Number of distributions: 600,000 meals (first year)
 〇 Dedicated site: http://www.euglena.jp/genki_program/
 〇Others: We will carry out with the cooperation of local NGOs and companies.

(2) About the system of Euglena
 〇Details of the system: In addition to our company, our OEM companies will partner with companies that agree with the purpose of this program, and 10 yen will be allocated to the cost of distributing cookies containing euglena for each product of our company and partner companies. I will adopt it. Participating companies can post the logo of this project on their website.
(It is assumed that the partner company is the company that sells the target product)

n140331-3

 〇 Participating companies: Antenna Co., Ltd., Yuki Co., Ltd., Epora Co., Ltd. (as of March 31, 2014)
 〇 Participation period: One period is from April 1st to the end of March every year.

<About Euglena Co., Ltd.>
Head Office / Research Institute: 7-3-1 Hongo, Bunkyo-ku, Tokyo University Entrepreneur Plaza 7th floor
Sales: 2,091 million yen (consolidated, FY09 / 13)
Number of employees: 75 (consolidated, as of October 31, 2013)
Business: In 2005, we succeeded in developing the world's first outdoor mass culture technology for Euglena (scientific name: Euglena), which is a microalgae. Using the Euglena, we develop and sell functional foods, cosmetics, etc., and conduct research for water purification and biofuel production. In addition, our company was founded when Izumo, the president of our company, visited Bangladesh when he was a student and faced the nutritional problem of lack of nutrition instead of food. Listed on TSE Mothers in December 2012.

​ ​

-Contact for inquiries from the press-
Euglena Co., Ltd. Public Relations and IR Division

Return to top of page

This website uses cookies to acquire and use access data for the purpose of improving the experience on the site.
When using this site, please agree to the use of cookies.
Please see the "Privacy Policy" for information on site cookies.

agree