Euglena Co., Ltd. begins developing its own cosmetics brand!
On Saturday, March 1st, the aging care skin care series "BCAD" will be released.
-For bare skin full of firmness and luster with 4 products of facial cleanser, lotion, beauty essence, cream, and algae-derived extract-

Euglena Co., Ltd.

　Euglena Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Mitsuru Izumo) is pleased to announce the launch of its own cosmetics business. The extract extracted from the microalgae Euglena (Japanese name: Euglena) has been found to have excellent aging care * effects, and the skin care series "BCAD" that utilizes this extract has been clarified. From Saturday, March 1, 2014, we will release four products: facial cleanser, lotion (lotion), essence (beauty essence), and cream. This is the first time that we have released our own cosmetics. * Skin care that gives moisture, firmness, and luster according to age

　The skin care series "BCAD" is an extract "Hydrolyzed Euglena Extract (Rejuna)" Euglena a type of alga that has abundant ingredients necessary for living things such as vitamins, minerals and amino acids. It is a new skin care series that effectively and multifacetedly cares for the deterioration of skin due to aging by blending many useful ingredients such as. Euglena, an alga that has existed from about 500 million years ago to the present," was applied to cosmetics using the latest biotechnology. We named it "BCAD" to represent the flow of (AD) years.
　"Rejuna" is an extract of useful ingredients enzyme-extracted from the Euglena With the launch of the new skin care series, five of materials with a focus ※ confined in nano-capsule "euglena complex (the Rijuna Euglena has developed a new complex)." Since the human skin surface is weakly acidic and becomes more alkaline toward the deeper part, the "Euglena Complex" keeps the capsule shape on the skin surface, and when it penetrates into the stratum corneum and reaches a certain alkalinity, the capsule melts and is inside. By using the technology that releases the ingredients of, the BCAD series leads to moisturized, firm and glossy skin from the inside. (" Euglena Complex" is included in 3 products: lotion, serum, and cream). * Lijuna, zinc yeast extract, bifidobacteria extract, β-glucan, herb robert extract
　The skin care series "BCAD" will be available for pre-sale on the TV shopping channel "Shop Channel" on Saturday, March 1st, and will be available at department stores (partial), beauty salons, beauty salons, etc. from Friday, March 14th. It will be on sale on a dedicated website.

　Based on our management philosophy of "healthy people and the earth," we will continue to develop our business centered on research and development of algae such Euglena Details of the 4 products in the "BCAD" series are as follows.

[About the skin care series "BCAD"]

* From left: BCAD Deep Moisture Foam (cleanser), BCAD Skin Treatment Essence (toner), BCAD Inner Lift Serum (essence), BCAD Silky Emulsion Cream (cream)

■ Product name, price, features
The BCAD series incorporates unique considerations in aging care, and is based on 4-step care that balances the moisture and oil content of the skin surface while delivering useful ingredients deep into the stratum corneum and filling the inside of the stratum corneum with moisture and firmness.
〇1: BCAD Deep Moisture Foam (wash pigment) 120g 3,300 yen (excluding tax)
　 ▿ Dense and fine bubbles remove dirt and dead skin cells in the back of pores.
　▿ A hypoallergenic prescription that provides a moist and smooth finish without a feeling of dryness.
〇 2: BCAD skin treatment essence (toner) 120ml 5,500 yen (excluding tax)
　▿ A lotion with a thick and thick texture like a beauty essence. Contains "Euglena Complex".
　▿ Moisturizes and fills the stratum corneum with active ingredients and creates a moisturizing film on the skin surface to effectively introduce the ingredients of beauty essence.
〇 3: BCAD Inner Lift Serum (Essence) 28ml 7,700 yen (excluding tax)
　▿ "Euglena Complex" is blended in the highest concentration in the series.
　▿ A beauty essence that gives firmness, luster, texture, elasticity, moisture, and transparency.
〇 4: BCAD Silky Emulsion Cream (Cream) 28g 7,700 yen (excluding tax)
　▿ A cream that pursues the best usability. Finished with a rich and smooth feel that blends well with the skin.
　▿ With a smooth texture, it can also be used as a massage cream.
* All products do not use parabens (preservatives), mineral oils, synthetic fragrances, or coloring agents, and we aimed for a gentle formulation that does not contain ingredients that burden the skin as much as possible.

■ Sales location (planned)
　Pre-sale on Saturday, March 1, 2014 on the TV shopping channel "Shop Channel"
　March 14, 2014 (Friday) Started selling at department stores (partial), beauty salons, beauty salons, dedicated websites, etc.

■ Dedicated website
　http://www.bcad.jp/
　January 10, 2014 Teaser site, March 1, 2014 Brand site opened
　(Sales will start on the brand site from March 14th)

About Euglena Co., Ltd.
Head Office / Research Institute: 7-3-1 Hongo, Bunkyo-ku, Tokyo University Entrepreneur Plaza 7th floor
Sales: 2,091 million yen (consolidated, FY09 / 13)
Number of employees: 75 (consolidated, as of October 31, 2013)
Business: In 2005, we succeeded in developing the world's first outdoor mass culture technology for Euglena (scientific name: Euglena), which is a microalgae. Using the Euglena, we develop and sell functional foods, cosmetics, etc., and conduct research for water purification and biofuel production. Listed on TSE Mothers in December 2012.

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-Contact for inquiries from the press-
Euglena Co., Ltd. Public Relations and IR Division