"Euglena for the body" sales are strong! EC sales 5 times, distribution 2.8 times after CM broadcasting ^{* 1}
Matches the growing awareness of family health in Corona
You can't fight just by defending! Three powers of "make, work, and protect", so strong Euglena

Euglena Co., Ltd.

　Co., Ltd. Euglena (Head Office: Minato-ku, Tokyo, President: charge and Izumo) is a flagship food brand "Euglena for the body to announce that the" series sales of, the national broadcast since the start of television CM, has been favorable To do.
　The "Euglena for the body" series was renewed in late September 2020 with the addition of new products and an Euglena, and from November 11th, Kazureza (Maple Superalloy) The TV commercial "Euglena for the body Three Powers, So Strong Edition" has begun to be aired nationwide. Since the start of the TV commercial, the number of drink products sold is EC (in-house online shopping, Rakuten, amazon, etc.) centered on Euglena for the body Fruit Green Ore", which has been well-received as the most delicious in the history Euglena It has expanded rapidly to about 5 times in Japan and about 2.8 times in distribution (supermarkets, drug stores, etc.) (Fig. 2) ^{* 1}, and 2 products won the 1st place (Fig. 3) in the Rakuten ranking of Internet shopping malls. Did.
Euglena for the body Fruit Green Ore" at its own online shopping and each mall (comparison period: 7 days before and after the TV commercial), and in distribution, the number of drink products shipped through its own food distribution channel. Comparison (Comparison period: November 2019 and November 2020)

* 2 Ratio of respondents who answered "Very delicious (41.5%)" and "Delicious (43.5%)" on a 5-point scale regarding deliciousness (conducted Euglena

● Euglena The most delicious fruit green ole in history (Fig. 1)
"Euglena for the body Fruit Green Ore" that Kazlaser drinks in the TV commercial has been evaluated as "delicious" by 85% of those who drank it, and it contains Euglena in the past. Very popular as the most delicious Euglena drink among foods. It is a taste that even small children can drink with a chewy texture.

● The number of units sold is 5 times higher in EC and 2.8 times higher in distribution! (Fig. 2) ^{* 1}
With the start of TV commercials, the Euglena for the body" has increased significantly by about 5 times in EC (in-house online shopping, Rakuten, amazon, etc.) and about 2.8 times in distribution (supermarkets, drug stores, etc.). Did.

● Rakuten ranking first place! (Fig. 3)
In the [Smoothie category] daily ranking in the water / soft drink category at Rakuten, an internet shopping mall
・ "Euglena for the body Fruit Green Ore" ^{* 3}
・ "Euglena for the body green smoothie with lactic acid bacteria in the ^{body" * 4}
Won first place in each, and received high interest and evaluation from consumers.
* 3 Updated on Sunday, November 22, 2020 (aggregation date: November 21) * 4 Updated on Thursday, November 19, 2020 (aggregation date: November 18)

●" Euglena for the body" brand sitehttps://www.euglena.jp/karadani/
● In-house online shopping "Euglena Online"　https://online.euglena.jp

● About Ishigaki Island Euglena
Euglena is a member of the algae. Euglena of Ishigaki Island, which grew up in the rich nature of Ishigaki Island, contains 59 kinds of nutrients (vitamins, minerals, amino acids, DHA, unsaturated fatty acids such as oleic acid, peculiar ingredient paramilon * 5, etc.) that humans need. It is a superfood that has a high rate of digestion and absorption of nutrients because it has no cell wall.
* 5 Euglena, in which glucose molecules are linearly polymerized by β-1,3-bonds.

Ishigaki Island Euglena Powder

● About the "Euglena for the body
" Euglena for the body" is a brand that considers today's health and the body 10 years from now.
The concept is "from cells to a healthy body".
It is said that human beings are a collection of 37 trillion cells, and 1 trillion cells are reborn every day.
Easily deliver the abundant nutrients of Ishigaki Island Euglena to cells, create and work on a daily body, and protect the body. With this "Make, Work, Protect" "Euglena for the body Cycle for the Body", we support the health of all people who try to manage their physical condition on a daily basis with food and beverages.

<About Euglena Co., Ltd.>
In 2005, we succeeded in establishing the world's first edible outdoor mass culture technology for the Euglena In Euglena and chlorella, we are also conducting research toward the production of biofuels. Euglena GENKI Program, which has been in operation since 2014 to deliver Euglena cookies with abundant nutrients to children in Bangladesh, will be expanded to all group products including cosmetics from April 2019. Listed on TSE Mothers in December 2012. TSE First Section market change in December 2014. We define "Sustainability First" as the Euglena Philosophy and develop our business.

-Contact for inquiries from the press-
Euglena Co., Ltd. Corporate Communication Division