Corporate advertisement "Guru Guru Genki! Euglena" released on June 10
Euglena, Ishigaki Island, I'm fine from the bottom of my body
What is the latest research result that surprises Sakana-kun? !!

Euglena Co., Ltd.

　Euglena Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Mitsuru Izumo) will Euglena 3 Effects" starring Sakana-kun from Wednesday, June 10th. I will tell you that the multiple features of Ishigaki Island Euglena may help you to rejuvenate your body from the beginning.
　In this CM, Ishigaki Euglena in the researcher of, Ishigaki Euglena anything knows "Plenty of Euglena is kun", a recent Ishigaki to "fish Kun" of national fish Dr. Euglena become content to convey the results of research I am. What is the research result that surprises Sakana-kun as "Gyogyogyo!" ...⁈

Image of TV commercial "Guru Guru Genki! Euglena 3 Effects"

　Ishigaki Island Euglena is a member of the algae.
　豊かな自然で育った石垣島ユーグレナは、人間が必要とする豊富な59種の栄養素（ビタミン、ミネラル、アミノ酸、DHA、オレイン酸などの不飽和脂肪酸、特有成分パラミロン ^※１など）を持ち、細胞壁をもたないため、栄養の消化吸収率も高い特長があるスーパーフードです。
　※1 ユーグレナ特有の成分であり、グルコース分子がβ-1,3-結合により直鎖状に重合した多糖体。

※ユーグレナ及び各種素材の健康機能情報や最新の研究成果については、「ユーグレナ　ヘルスケア・ラボ」にて情報発信しています。
　ユーグレナ　ヘルスケア・ラボ  https://euglab.jp/

● Euglena 's health
　 We focused on the fact that the health anxiety of modern people is caused not by one factor but by multiple factors. In particular, "malnutrition," "fatigue," and "immunity weakness" affect each other and lead to a chain of deterioration of physical condition as shown in the figure below.

　In order to aim for sustainable health, it is important to approach all of "malnutrition," "fatigue," and "immunity weakness" rather than partial symptomatic treatment. Ishigaki Island Euglena approaches all of these health concerns of modern people and leads them to good health from the ground up.

●ユーグレナに関する研究成果とCM制作意図
　ユーグレナは、59種もの豊富な栄養素を含んでおり、からだの代謝エネルギー源となり、疲れにくく調子のいいからだに導きます。また、これまでの研究から免疫のバランスを整える可能性があることがわかっています ^※2。加えて、2020年5月18日に発表したヒト臨床試験の結果から、ユーグレナの継続摂取が、ストレスからくる諸症状の抑制や睡眠の質の向上により、心身の疲労を緩和することが明らかになりました ^※3。
この研究成果は、ユーグレナの継続摂取が、現代人が抱える複合的な健康不安を解決し根本から健康へ導く可能性があることを示しています。

　Now that attention is focused on health and immunity, the latest research results are easy to understand with the desire to help improve the health cycle of the body, such as nutrition intake by diet, stress relief, good sleep, and improvement of immunity. I made it to convey it.

Related research results
* 2 Immunity balance https://www.euglab.jp/euglena/report/detail/000065.html
About activation of immune cells https://www.euglab.jp/euglena/report/detail/000068.html
* 3 Suppression of various symptoms caused by stress and improvement of sleep quality https://www.euglab.jp/euglena/report/detail/000295.html

An image of getting out of the negative cycle and getting well from the body (from "Euglena Healthcare Lab")

 

● Sakana-kun profile

 

 

 

 

 

 

Honorary Doctor of Tokyokaiyo University / Visiting Associate Professor Born in Tokyo, lives in Tateyama
He is active in various media such as TV, newspapers and magazines with talk and characters backed by abundant knowledge and experience of fish. In addition, lectures will be held all over the country so that people can think about tomorrow's fishery together with fish information and knowledge, delicious eating methods and environmental issues, and fishermen. In 2010, he received the Prime Minister's Award as a "Marine Nation Promotion Meritorious Person" in recognition of his achievements in dissemination and enlightenment activities related to the ocean, such as contributing to the confirmation of the habitat of Kunimasu, which was thought to be extinct.

● Reason for using Sakana-kun
There is popular with all ages from children to senior bright and fun character, wealth of knowledge and curiosity of height to an organism, also the reliability of the information is very high, Ishigaki Euglena to those who do not yet know, with confidence I thought I could convey that possibility. In addition, the fact that we are continuously carrying out activities to pass on this rich global environment to the next generation is in line with our management philosophy, and we appointed Sakana-kun.

● Sakana-kun comment
"I am very happy to have the opportunity to appear in Euglena Euglena Ishigakijima. From the recent situation, Sakana-kun himself, to health Interest is growing. I am careful about dietary balance and physical condition management in my busy days, but I tend to be sick because of irregular work hours. Health today and in the future Euglena Ishigakijima into my daily life for the sake of my life. And Euglena Ishigakijima will spread to the world. "

● CM production secret story
As expected, Sakana-kun. I knew about Euglena, a member of the algae. Next to Euglena researcher. I expressed these two people cutely with CG animation. At the design stage, we made many trials and errors to find a balance between reality that resembles a live-action film and cuteness as a character so that you can feel the mysterious and specialized story more closely and easily. As for the texture, we verified whether it would give a feeling of skin or a taste like a stuffed animal, and finally arrived at a touch like clay animation. All the staff want to commercialize this as a doll (laughs). One of our commitments is the floating feeling of the characters floating comfortably in the green water. Energetic round and round in Ishigaki Island Euglena It is also a highlight that Sakana-kun and Euglena kun are already fully open at the end!

● CM Synopsis
Euglena kun are in a mysterious space where the light on the surface of the water floats. The two are talking while swimming Euglena
In fact, Euglena seems to have no choice but to tell the national Dr. Sakana-kun about "the possibility of being able to rejuvenate from the body" and Euglena
Euglena from kun, Ishigaki Euglena as a surprise to hear that there is a nutrient needed to be 59 or people fish-kun!
In addition, I was even more surprised to hear the research results that could improve sleep quality, relieve stress and boost immunity Euglena, it's too ugly!"
Euglena, Ishigaki Island, they were two people who wished "I want to be healthy from the bottom of my body."

● "Guru Guru Genki! Euglena" TV commercial
30 seconds https://www.youtube.com/watch?v=gPsfy7kgP7M
15 seconds https://www.youtube.com/watch?v=xGTrumEaycs

● Broadcast start date / broadcast area
Broadcast start date: June 10, 2020 (Wednesday)
Broadcast area: Kanto, Kansai, Hokkaido, Miyagi 

<About Euglena Co., Ltd.>
In 2005, we succeeded in establishing the world's first edible outdoor mass culture technology for the Euglena In Euglena and Chlorella, we are also conducting research toward the production of biofuels. Euglena GENKI Program, which has been in operation since 2014 to deliver Euglena cookies with abundant nutrients to children in Bangladesh, will be expanded to all group products including cosmetics from April 2019. Listed on TSE Mothers in December 2012. TSE First Section market change in December 2014. The management philosophy is "to make people and the earth healthy". https://euglena.jp

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-Contact for inquiries from the press-
Euglena Co., Ltd. Corporate Communication Division