As global warming progresses, that sushi material disappears! ??
Euglena Co., Ltd. x Ginza Kyubei collaboration project "Sushi disappears day" will be held, and a special website and Twitter campaign will be developed.
-Starting according to the SDGs week, some fish will not be eaten in 2035 at the earliest? ~

Euglena Co., Ltd.

　Euglena Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Mitsuru Izumo), along with Ginza Kyubei, a famous sushi restaurant in Ginza, Tokyo, may change the habitat of fish due to the progress of global warming and cause the disappearance of sushi ingredients. We will carry out a project to convey sexuality, "The day when sushi disappears."
　​The 2019 SDGs (Sustainable Development Goals) will feature a special website (https://euglena.jp/sushi) that publishes the last day you can eat each sushi ingredient, and a Twitter campaign that allows you to reserve Ginza Kyubei on that last day. Development Goal) Starts on Sunday, September 22, 2019, the first day of the week.

　　　　　　Related SDGs goals

■ Background of this campaign
　Based on our management philosophy of "Health for people and the earth," we are developing bio-jet diesel fuel and cookies containing nutrient-rich microalgae Euglena (Japanese name: Euglena) in the People's Republic of Bangladesh. We are developing businesses aimed at solving social issues such as global environment and food problems. And now, in response to the destruction of the marine ecosystem caused by global warming, we, together with experts, predict the future in which sushi restaurants will eliminate the material in the sea near Japan, and for each material, "the day when sushi disappears" * Was set.
　"The day when the last reservation can be made" at a sushi restaurant, approaching 2035 at the earliest. For the purpose of raising awareness of the crisis, a total of 9 stories that are expected to disappear at the sushi restaurant "Ginza Kyubei" in Ginza, Tokyo will be released on a special website, and the last sushi story that can be eaten. We will start accepting reservations for the day. The target sushi ingredients include familiar ingredients such as salmon, salmon roe, sea urchin, and flatfish.
　Through this campaign, we will provide an opportunity to think about the future of the earth so that we will not create a future where we cannot eat sushi, which is the world-class Japanese food culture.
* Our forecast from a report by Professor Shinichi Ito of the Atmosphere and Ocean Research Institute, University of Tokyo, which is supervised by the project.

■ Project name, special website
　Euglena x Ginza Kyubei "The day when sushi disappears" https://euglena.jp/sushi

　　　　　　　　　　　　　　　　　　　　　　Special website image

■ Twitter campaign
・ Contents
　For the disappearing sushi material set in "Sushi disappearing day", we will carry out a Twitter campaign where you can make the last reservation for each sushi material at Ginza Kyubei.
　vinegar.
·Application period
　September 22, 2019 (Sun) 0: 00-October 31, 2019 (Thursday) 23:59
・ Application and lottery method
　1. 1. Euglena Co., Ltd. official Twitter account (@euglena_jp)
　2. Please post on Twitter with the three hashtags "#Sushi disappears day", "#Last 〇〇 (product name)" and "# Euglena" within the period.
　3. 3. Euglena Co., Ltd. official Twitter account will be sent to the Twitter account you posted after November 1st (Friday) after the application period ends.
　　　(@Euglena_jp) will send you a winning notification via Twitter Direct Message (hereinafter referred to as Twitter DM). Prize distribution from the URL on Twitter DM
　　　Winning will be confirmed by registering the destination information.
・ Winning content
　Ginza Kyubei meal ticket worth 30,000 yen will be given to each group of 2 people (9 groups of 18 people in total).
　(Meal tickets can be used until the last reservation date set for each material.)
　The prizes will be shipped around December.
·others
　Please see the special website for details and precautions regarding the campaign and application.

<Reference: Related materials presented by our company>
・ Released a web video "I asked future adults" that summarizes the true intentions of elementary school students regarding global warming.
　(July 23, 2019) https://euglena.jp/news/20190723-2/
・ Recruiting CFOs (Chief Future Officers) under the age of 18 who will change the future together
　(August 9, 2019) https://euglena.jp/news/20190809-2/

<About Euglena Co., Ltd.>
In 2005, we succeeded in establishing the world's first edible outdoor mass culture technology for the Euglena In addition to developing and selling functional foods and cosmetics that utilize the Euglena and Chlorella produced on Ishigaki Island, we are also conducting research toward the production of biofuels. Euglena GENKI Program, which has been in operation since 2014 to deliver Euglena cookies with abundant nutrients to children in Bangladesh, will be expanded to all group products including cosmetics from April 2019. Listed on TSE Mothers in December 2012. TSE First Section market change in December 2014. The management philosophy is "to make people and the earth healthy". https://euglena.jp

* Click here for the PDF version.

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-Contact for inquiries from the press-
Euglena Co., Ltd. Corporate Communication Division