2018年4月～9月のバングラデシュでのユーグレナクッキーの配布目標
【2018年4月の活動報告】
Euglena cookie distribution target from April to September 2018
Thank you for your continued support of the "Euglena The "GENKI Program" was launched in April 2014, and each year we have set a distribution target for Euglena From October 2018, we have decided to change the starting point of the year in this program to October according to our year, and set the cookie distribution target for the year from October to September. Therefore, we will work for the half year from April to September 2018 in this term.
Currently, the number of cookies distributed per day is about 9,000 people, but for the past six months, we aim to distribute about 10,000 people a day on average, for a total of about 1.1 million meals. We plan to increase the number of distributions by 1,000 people under a model in which local supporters bear part of the activity costs of the program that started in September last year. We have already distributed 210,000 meals (target progress rate: 19%) in April. We will continue to work to achieve our goals in the remaining five months.
2. Exhibit at the Nutrition Olympic Games
We exhibited at the Nutrition Olympiad held in Dhaka on April 21st. The Nutrition Olympic Games is an event where companies, NGOs, international organizations, universities and individuals who are engaged in or interested in improving nutrition issues in Bangladesh gather to give lectures and workshops on nutrition issues. Organized by the Government of Bangladesh, the Food and Agriculture Organization of the United Nations. It was held for the first time last year, and this year was the second time, and about 900 people participated. While international organizations and NGOs set up booths, we were the only company to exhibit. Approximately 200 people visited the booth to introduce the GENKI program and Euglena cookies.
At this nutrition Olympic Games, various contests for students were held, such as a health-conscious cooking contest, a short essay contest on improving nutrition problems, and a poster making contest calling for health and nutrition. Above all, the theater contest, which called for improvement of nutritional problems in 5 minutes, excited the venue. The winners were students from Bangladesh Agricultural University on the theme of why nutritional problems in Bangladesh are not improved. In the play, it was shown that boys were given priority in eating, and girls were more likely to become malnourished in such an environment. In addition, the reality that the girls got married and gave birth to premature babies in an environment where they could not get enough nutrition was played with humor, which attracted the audience's interest.
I couldn't help but be happy and surprised that many excellent students who participated in this competition were aware of the nutritional problems in their own country and made various efforts to improve them. I would like to apply what I learned in this tournament to the GENKI program.
Photo-1: Our local staff explaining the program to students
Photo-2: Students who received an explanation of the program at our booth
Photo-3: Students who played child marriage
Photo-4: A poster calling for a well-balanced meal using ingredients created by students
3. Introduction of the Shroj family attending Jargo Rangpur School
Euglena cookies in February 2018, is located in the suburbs about 30 kilometers from the center of Rangpur City, Rangpur Division, northern Bangladesh. There are five brick factories in the area, and about 30% of the families of students attending Jargo Rangpur School work in these brick factories. In Bangladesh, there are very few places where rocks and gravel, which are construction materials, can be mined, and bricks made of clay are often used as building materials. All brick making is done outdoors by hand. Dozens of people work in their respective areas, including those who put clay in a mold and compact it, those who dry it side by side, and those who carry about 10 dried bricks on their heads.
This month, I would like to introduce Mr. Shroj, whose father works at a brick factory. Shroj's house is a seven-person household consisting of a father, a mother, a grandfather, a grandmother, and a father's brother and sister. Currently, only my father works, and I live on an income of about 15,000 yen a month. My dad could hurt his eyes and throat due to the gas generated when he burned bricks, so he thought about quitting his brick-making job several times and starting farming. However, he seems to be continuing his work of making bricks to earn as much as possible in order to pay the school fees of Mr. Shroj. Last month, we explained the "GENKI Program" to mothers and called on fathers who work at brick factories to wash their hands and gargle thoroughly at the hygiene seminar. We will strive to improve the health of not only children but also their families.
Photo-5: Clay is placed in a mold and lined up at a brick factory.
Photo-6: Carrying bricks on your head
Photo-7: Smoke from the chimney of a brick factory
Photo-8: Shrojie eating cookies
Thank you for your continued support.
Euglena Co., Ltd.
Overseas Business Development Department / Bangladesh Office